Influences and Perceptions: How our intuitions deceive us

Why is it that I believe certain truisms? Did I learn them as a child or was I taught by the television ad? We are much more likely to believe an anecdote or story than we are to believe the scientific evidence. Mothers that believe they know the cause of a child’s illness are unlikely to be swayed by hundreds of scientific studies that say … Continue reading Influences and Perceptions: How our intuitions deceive us